![]() ![]() For example, in Monin’s experiments, it seems plausible that after participants have displayed a lack of prejudice, they see their next judgment call as based on sound analysis. ![]() This reasoning, of course, works best in ambiguous situations, not with egregious sins. ![]() One is that when we’ve established our rectitude, we interpret ensuing behavior in a different light: I just proved I’m a good person, so what I’m doing now must be okay. Why might this happen? According to Monin, now a professor at Stanford, there are two theories. They were also more likely to cheat on a math assignment. In another recent study, participants who recalled their own righteous deeds were less inclined to donate blood, volunteer, or engage in other “prosocial” acts. Earlier this year, researchers at Northwestern reported that subjects who wrote self-flattering stories later pledged to give less money to charity than those who wrote stories that were self-critical or about someone else. Newer work has focused on morality more broadly. ![]()
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